top of page

mummies monsters

The stigma of mental illness is slowly given way to understanding and empathy due to a board campaign of educating the public.
 

However, little to no material exists for very young children to be educated in the same way they are about physical injuries.   

Confetti Transparent

01 brief

The societal perception surrounding mental illness is gradually evolving toward greater understanding and empathy, thanks to a comprehensive public education campaign.

However, there remains a dearth of materials tailored for educating very young children in a manner akin to how they learn about physical injuries. A book aimed at children under 10 was deemed necessary, one that would be engaging and communicate in a language comprehensible to this age group.

02 research

TARGET AUDIENCE
 
  • Children 3-10 years old.
  • Male & Female​.
  • Families touched by mental health illness.
  • Primary schools.
     

​​

ILLUSTRATION STYLE
 

  • Warm

  • Water colour

  • Pastel colours

  • Early 20th century (time less)

​

03 style

font

To help aid the process of seeking a suitable font. I made a list of requirements that the body font had to achieve so it was easy for a child to engage with.

Accessible

Friendly

San Serif

Fun

Quirky

From the curated shortlist, a font was selected and subsequently tested by its application to the content. The finalised choice, A Little Sunshine Medium, emerged as the standout option after presenting it to children within the target age range.

illustration

The illustration styles in children's books span from digitally rendered bold lines and vibrant colors to traditional pastel media with soft blends. Given the subject matter, a traditional approach was deemed fitting to create a sense of comfort in the theme, allowing both the child and the adult reading to them to engage with a familiar style.

04 layout

Upon examining a collection of children's books within the specified age range, it became evident that a proven and effective format involved dedicating one sentence per page, complemented by a full-page illustration.

 

This approach ensures that the text is easily accessible, unobstructed by a background, allowing it to stand out distinctly without appearing cluttered.

Screen_Shot_2021-09-29_at_17.08_edited.png
Fonts.png
CURRENT MATERIAL
 
  • little to none available at the time.
  • Publicly available material is mainly aimed towards teen to adult.
     

​​

ORGANISATIONS TO APPROACH
 

  • MIND (mental health charity)

  • Ambassadors

    • Stephan Frye 

    • Alastair Campbell

    • Minister of State for Care and Mental Health (UK Government)

  • World Health Organization (WHO)

​

bottom of page